Ultra violet is the color that, according to Pantone Color Institute experts, will better interpret the character of this year. It is a “complex and contemplative” color that, like our times, pushes on individualism, spurring people “to imagine their unique mark in the world”.
Ultra violet is a “a dramatically provocative and thoughtful purple shade” that “communicates originality, ingenuity, and visionary thinking that points us toward the future”. It is a bright and luxurious color that we adore because matched with gold, wood and patinated brass creates a perfect balance between the royalty and stateliness of the past and the eccentricity and unconventionality of the present. 
