There are places where beauty is seen, and others where it is revealed. At the Salone del Mobile 2025, the SALDA stand was not just a showcase, but an invitation to discover what usually remains invisible: the backstage of creation, the secret heart of our work.
Beyond the threshold of living – a warm and harmonious setting that welcomes our furniture as in a lived-in home – a second, more intimate, more narrative space opens up: a true museum experience, designed to tell the story of our know-how.
Here, the visitor is guided along a path that focuses on the hands of the craftsmen, the real protagonists of this section. Hands that carve, finish, paint. Hands that transform idea into matter and matter into beauty.
Next to them, archive sketches, finishing tests, fabric and material samples. Each element becomes a fragment of a larger story: that of craftsmanship that spans time, renewing itself without ever losing its soul.
Our stand is, after all, a living manifesto of making with care: a bridge between past and present, between memory and gesture, where art meets patience, technique meets passion, and time itself becomes creative substance.
A journey into the beauty that comes from what cannot be seen.