We have always said it: ours is a Family Story.

But what does “a Family Story” really mean?

In recent years there has been a great rush, not only in our industry, to search for one’s roots. As in fashion world, where more and more archive clothes reinterpreted in a contemporary way by new designers are coming down the runway.

Having solid roots that reach far and wide is a good fortune and, often, also a guarantee of quality.

Having an archive that, as in our case, covers whole centuries of costume and style history means drawing from time-tested patterns, shapes, and inspirations that have been loved by generations of people. Timeless. 

Salda is a company born and raised in the heart of Brianza, the cradle of ancient furniture-making art, but above all the land of savoir-faire, with head and hands. Craftsmanship knowledge is handed down from one generation to another by sharing the work, observing gestures and passing tools from hand to hand. Guiding shapes, details of individual pieces and patterns are our craft heritage, a heritage that still tells our story.  

The story we want to tell you begins with many changes in the Salda world. First of all, we moved to a new location, not very far away physically from the previous one but light years away from the point of view of future vision.

Here, in these new halls, we in fact wanted to give space for production but also for the display and enhancement of our Heritage.

That is why we created a showroom where you can touch our fabrics, finishes and products, and where you can see the furniture in an everyday context, made of dreams but also of concreteness. 

During the move we also got our hands on the archive, where we found hidden treasures that we knew existed but were just waiting to be rediscovered. 

These treasures have become our museum-archive, a wonderful place where we take inspiration every day to create our custom-made furniture and where our customers can wander and be enchanted by the workmanship and endless possibilities.

Hands carving wood, laying down gold leaf, drawing, painting, shaping and cutting, hands repeating gestures that are always similar, but create unique and different results.

After all, Salda has always invested in the talent of men and not in the speed of machines.

Summer – the art of weaving the threads of time.

Summer is a dilated time: it’s relaxation, at home or on the edge of a wood, or even by the shoreline. Summer is a lost time, threads of memory that intertwine and become memory.

Weaving is the watchword of the season: crochet is not just a hobby to take on holiday but a constant mood that accompanies every suggestion.

The magic of manual weaving and crochet is not in the fiber of the fabric, but in the spaces. It is the empty spaces that fascinate, because it is in the meshes of time that the most precious memories lurk.

Embroidery is also an art of this season. It takes time and manual skill to create something precious, inspired by nature and its wonderful creatures. On the precious fabric, the artist’s inspiration comes to life, thread after thread. A slow magic that never ceases to fascinate.

Each fabric tells a different story. The origin of natural fibers, the methods of weaving, embroidery and processing, the finishing techniques trace different paths between countries, cultures and traditions.

Our journey around the world continues, with the spirit of the adventurous explorer of all time: our third stop is in a place full of mystery, scents and suggestions.

Today, we take you to Jaipur.

When Prince Albert came to Jaipur in 1876, the city palaces were dyed pink by order of the Maharaja, who wanted to impress him. Then and now, Jaipur isa city different from all the others, fragrant and mysterious. Ancient and modern at the same time, among its precious silks and fabrics once transported by caravans across the deserts.

Travelling to Jaipur is like dipping your hands into a basket filled with precious stones as colored as candy and bright as stars. Gold, jewels, cashmere and luxurious silks cover everything making it unique and special.

Weaving is so important that it is even represented on the Indian flag: the charka, the cotton spinning wheel, is depicted in the center of the Indian tricolor.

Finding these suggestions is simple in our living proposal.

A moodboard based on opulence, brilliance and saturation.

“India is not a promise, only an appeal” E.M.Forster

An exciting journey through the fabrics, colors and inspirations that the whole world can give us. From stage to stage, we stop like modern explorers to discover hidden or famous corners of the planet, taking full advantage of the suggestions that lights and cultures give us at each stop.

Today we stopped on the banks of the Blue Danube

Budapest was born on the water, defined by the course of the Danube, which has shaped its customs and culture. Sinuous, in its neoclassical architecture, it impresses with its red roofs with a Mitteleuropean air. Purple, poppy red, geranium and carnation are the colours that dominate the streets.

The tenacious imprint of the literary cafes of the early twentieth century runs deep in Budapest. As in Vienna and Paris, the culture was effervescent here: music, poetry and literature still make their echoes heard in the armchairs.

A suggested luxury, a whispered and never exhibited culture.
The living room of Europe.

Budapest is a prime site for dreams (M. John Harrison)

Stories that deserve to be told often intertwine among the textures of a fabric.
Each fabric, each material actually makes a journey through epochs, traditions and artisanal skills, giving value to our furniture through its stratifications.

Today the stage of our long journey stops next to the remains of a wall, halfway between the North and the Mediterranean.

Because today we are going to Berlin.

Berlin has a discreet charm, not always perceptible at first distracted glance. Marked by the war, divided and reunited, renewed and launched towards the future: it is perhaps the city most immersed in the classic and contemporary in the same way.

Its multiple faces are reflected in the tones of our moodboard, between the beige of the dried lime tree seeds that fly, light, in the blue of a clear and fascinating sky even when it is leaden. A cosmopolitan and free, elegant scenario. Also in this proposal declined for the bedroom.

A city that invites you to write about itself, sitting in an armchair, with the window open to the sky.

Ich hab noch einen Koffer in Berlin. (Marlene Dietrich)

Our journey around the world continues to tell the personality and mood of our fabrics.
Our fabrics are indeed unique and precious, just like the most beautiful cities on our planet. We are ready to explore and get lost among hedges, nymphaeums and caves … have you guessed what the next stop is?

Green like Serpentine marble, pure like white marble and delicate like red Siena marble: our moodboard steals the colors of the bell tower of Florence, making them come alive on the finest fabrics.

Inside secret rooms the medieval nobles conspired and ruled the fate of the city. A blast from the past and we already seem to live in the Medici era with their Renaissance fabrics.

Renaissance man is exalted by the architecture, painting and sculpture that lives on in the streets of Florence: an inestimable and unrepeatable human heritage, which we wanted to pay homage in the best possible way.

“I had reached that level of emotion where the celestial sensations given by the arts and passionate feelings meet” (Stendhal)

To tell the personality, the spirit and ultimately the soul of our fabrics we have chosen to leave … for a journey around the world.
Among lights, colors, sounds and scents we will find our inspiration in the most fascinating corners of the planet, with the spirit of explorers of the unknown.
Our journey starts on the notes of Rhapsody in Blue by Goerge Gershwin: can you guess which will be the first city?

The Big Apple, the City that never sleeps … there are many nicknames for New York, an eccentric and contemporary city.
Our moodboard of fabrics with shades of Teal recalls it in every facet: the dynamic one, that of infinite opportunities, that of disruptive modernity.

Welcome to the convivial area of the house, the room in which to share a Manhattan in his iced glass with friends, while a distant gramophone plays some Jazz music.
The eccentric spirit of New York is alive in the design, in the architecture, in the colors.

The atmosphere of this Living seems to have been extracted from a work by Woody Allen. Unique, bold, lively: just like our moodboard is.

“To him, no matter what the season was, this was still a town that existed in black and white and pulsated to the great tunes of George Gershwin”

The volcanic eruption of Vesuvius consigned the ancient city of Pompeii to history by forever freezing time among the streets, houses and frescoes. Everything is suspended, as if waiting for something. From the paintings on the walls of the Villa of the Mysteries we rediscover a world made of different but still current rituals, sensations and ways of living. Suggestions from an ancient and already modern world.

The Pompeian Red comes out of the frescoes to dye fabrics, velvets and upholstery.
An antique moodboard that does not neglect the world of lacquers and craftsmanship on wood.
An ancient world opens up, full of sounds and visions that were deemed irretrievably lost.

Refined wines and precious fabrics are fundamental for the Mystery rites.
An ode to Bacchus and luxury relives today through a classic and unmistakable inspiration.

Chapter I – Breakfast in Rome

Someone travels along the ancient streets on a Vespa, while the sun rises once again, after almost two thousand years, caressing the travertine of the Colosseum.

Breakfast in Rome is served at hotel St. Regis, located in one of Rome’s most impressive palazzos. Since 1894 the hotel has been a crossroads for international travellers, who have always chosen it for its timeless elegance and above all for its unmistakable heritage.

Breakfast is served in the room: freshly squeezed orange juice, espresso and a French croissant, a prelude to the surprise ending of our day. From the room, the high ceilings, Rubelli fabrics and artfully blown glass are watching us: it’s time to go out.

La Dolce Vita awaits us.

Chapter II – Wandering in Milan

Fashion, culture, Leonardo Da Vinci.

Milan is much more than its shops and its bustling city of business: it is an outpost of European culture, a unique place where classic and contemporary blend seamlessly, alternating contemporary buildings with remnants of the glories of the past.

A few steps from the church of San Marco, among wine bars, libraries and the Museum of the Risorgimento a short distance away, we stop at the Hotel Palazzo Parigi, a captivating structure full of marble and wooden works.

We relax in the centenary gardens, wasting time between the rooms and the private terraces.

Then we leave towards the last stage of the day.

Chapter III – Falling in love in France

The Loire Valley is the land of castles and kings.

We are headed here, during this dreamlike journey, between rows of Sauvignon blanc as far as the eye can see.

Our destination is Château de Rochecotte, formerly the private estate of the Duchess Dorothée of Dino and Prince of Talleyrand, only three hours away from Paris.

Echoes of the France of the kings are felt strong and clear in the signature suites and gardens of this wonderful 4-star hotel.

We prepare for a magical evening and an unforgettable night.

“France, France, sans toi le monde serait seul” – Victor Hugo.

A tour around the world, with each stage marked from time to time by the classic and contemporary style signed by SALDA.

This is the feeling we get when browsing the Hotellerie presentation, a collection of projects that SALDA has taken part in over the years from which to draw inspiration for other new, surprising projects.